DIA - Dittel Architekten has developed, designed and implemented the first of 10 planned branches in Germany for Mußler Beauty by Notino. The aim of the concept is to make the brand come alive in the space in order to promote and expand customer loyalty. Mußler Beauty, Stuttgart's traditional perfumery and Notino, Europe's leading online retailer for beauty care, had merged to make the most of their strengths in online and stationary retailing.
As online commerce grows, so does the need for service, advice and product experience. Mußler Beauty by Notino is an example for a new thinking in the trade. With the store design DIA offers its own interpretation of the consumer of tomorrow and shows a pioneering way of transformation in architecture and design......
more
