The goal is not to design a rigid "format" repeatable in different conditions, but to define a set-up method based on two separate levels of intervention.
The first level of the design concerns the existing envelope of the premises, while the second defines the "furnishing elements" for the operation of the shop.
The second level involves the design of the display elements: cash desk, dressing rooms and other accessories necessary for the operation of the shop - through the use of a few basic materials, such as: chipboard, waxed iron, mirror and plexiglass. The mixing process of the different materials allows the construction of an image which, although varying each time, manages to maintain a recognizable and personalized sequentiality and figurative coherence.......more
