The legendary hosiery brand Wolford was always going to be one step ahead when it came to reinventing its store identity. This luxury bodywear company, specialising in tights, bodysuits and underwear, recently approached Studio Modijefsky to produce a brand-new luxurious retail concept for their shops worldwide. Wolford’s latest flagship store, located on P.C. Hooftstraat in Amsterdam, brings together their exquisite craftsmanship and outstanding attention to body and skin to produce a unique and luxurious interior design experience.
As you approach the P.C. Hooftstraat store from street level, a sleek wall of legs immediately draws you inside. This floor-to-ceiling feature is more of an art installation than a typical product display, proudly showcasing Wolford’s world-famous hosiery. Inside the store, the hardness of powder coated fixtures is complemented by the rich, tactile layering of natural stone, sheer fabric and subdued lighting of hand-blown glass. A subtle palette of muted white hues graduates from pure white metal, through creamy travertine and ribbed leather to fleshy, more feminine shades of purple and orange.......more
