“We want to discover the soul, the essence of a brand.” Ground Zero Managing Partner, Jim Smith
The architects embraced this idea for designing Ground Zero’s headquarters in a vein that reflects the agency’s unique vision, rapid growth, and expanding services, as well as its evolving style.
The interior features a processionary, 9.5 foot high ramp leading down from the elevated second-floor glass-enclosed entryway. As guests, clients, and staff make their way down the ramp, and through the entire length of the working “hall,” they are exposed to an ever-changing palette of the agency’s work projected on a series of theatrical scrims spanning the width of the space. The “soul of the creative machine” is revealed to all that enter the agency. The reception area is at the end of the ramp, at the back of the building, reinforcing Ground Zero’s inverted “business as usual” attitude.....more
