holyfields, a wholly new restaurant chain concept, commissioned our studio to develop a modular, scalable space system with a distinctive look and feel. The new brand promises a high-end restaurant experience at good value for money, while respecting today’s need for simplicity and speed. The brand’s claim ‘time to eat’ describes an innovative concept based on a sophisticated ordering system that gives diners more time to eat. Because holyfields wants you to relax at your table rather than wait in a queue. The restaurant guest orders at one of ten touch screens in the entrance area, which show the menu in image and video format. He then takes an electronic signaller with him to his seat. This emits a signal when the food is ready to be collected from a central counter. The new restaurant chain addresses an urban clientele that have little time on their hands and wish to exploit break times to the max, while savouring good design and a pleasant atmosphere.....
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