Located in an existing storefront building on Hollywood Boulevard, this 2,000 prototype for a new, organic, “fast casual” restaurant, contributes to the resurgence of this iconic district. The target patrons of this restaurant are local business people, tourists, and late night club hoppers who desire high quality hamburgers and hot dogs in a stimulating, authentic environment.
The project utilizes a simple layout that includes a main eating area on one side of a central banquette and a high eating and drinking counter on the other. Between the high counter and a wall covered by a blurred image of car traffic at night, people queue up to order takeout food. ......
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